Know your audience.
That’s key to effective communications.
When an audience will determine the fate of your efforts, you need a firm fix on their opinions and the factors that influence them. Then, you need to know how to use this information — how to apply it best.
Teloiv Media specializes in quantitative and
qualitative opinion research and strategies designed to help you
understand your audience and how to communicate and engage with
them.
We
collect data directly from customers (what they think, what
they're doing and what they're planning to do). We assess
customer satisfaction, determine brand equity, identify
target customer groups and measure market size.
We sort
scaleable databases to analyze patterns and establish
relationships. This includes customer segmentation,
customer lifetime value model, predictive modeling, profile
analysis, analytical mapping, trend analysis and ROI
effectiveness of marketing campaigns.
We analyze information from previously conducted research
projects, trade press reports, online databases and
interviews to gather background for primary research
efforts or for competitive analysis.
Qualitative research services:
We conduct focus groups, one-on-one interviews and mystery
shops to collect data regarding attitudes, purchase
patterns and the “customer experience.”
Quantitative research services:
We generate numerical data, including phone surveys, mail
and Web-based surveys.
Strategic and tactical planning:
Includes client consultation, direct marketing list
management and data mining.